After terminating contracts with telecom operators in Bosnia and Herzegovina, Mitrović decided to directly invest in BiH television stations. Commenting on the contract terminations, Mitrović stated that following this event, he will further strengthen his presence in the BiH market.
As confirmed, the purchase of TV Alfa represents just the first step in the new business strategy. Mitrović announced that in the coming days, Pink Media Group will take over another television station in Bosnia and Herzegovina, through which they plan to expand their media offerings.
Regarding plans for TV Alfa itself, significant investments have been announced for a complete reconstruction, modernization of technical equipment, and new set designs.
According to the new programming concept, TV Alfa will broadcast well-known formats from Pink's production, but it was emphasized that the television station will retain and further develop its own programming tailored to the local market.