The event, which over the years has become a recognizable platform for connecting VIVAX representatives with business partners, once again highlighted the importance of collaboration, innovation, and joint market development, with a strong focus on enhancing the customer experience throughout the entire product lifecycle.
During the event, participants had the opportunity to attend a series of expert lectures dedicated to the latest technologies and solutions in the HVAC segment, with a special emphasis on the development of residential air conditioning, advanced VRF systems, heat pumps, and ESS energy storage systems, which are becoming an increasingly important part of modern and sustainable energy infrastructure.
Alongside technological innovations, a significant part of the program was focused on the development of after-sales services and operational capacities, which represent one of the key pillars of VIVAX's business model. Thanks to a developed logistics and service infrastructure, VIVAX ensures a high level of reliability, rapid response, and long-term support throughout the entire product lifecycle.
Platform as the Next Step in VIVAX Business Model Development
A special focus of this year's event was on the presentation of the VIVAX digital platform, which represents a significant step forward in the further development of the business model. Designed as a digital tool connecting purchase and installation, it aims to simplify the entire process for the end user.
The platform, which VIVAX will introduce to the market this month, enables customers to have a simpler and more transparent experience, while simultaneously opening additional business opportunities for partners—installers and retail channels—through better alignment of supply, demand, and after-sales services. The platform does not change the roles of existing channels but rather connects and enhances them, creating a structured and efficient system that delivers value to all involved parties.
Strong Growth and Expansion into EU Markets
This year's event also provided an opportunity to review the business results achieved in the past period and present plans for further development.
Last year, VIVAX successfully expanded its presence into three new markets—Spain, Greece, and Albania—thereby further strengthening its international distribution network and opening new growth opportunities. In 2026, VIVAX is additionally preparing to expand into two key European markets—Italy and France—with planned operational commencement on January 1, 2027, continuing its systematic and controlled expansion in the EU market.
Partnership and Joint Market Development
In addition to the professional program organized by KimTec BiH, the event also provided an opportunity for informal networking among partners, exchange of experiences, and strengthening of business relationships. The combination of educational content, technological innovations, and business model development makes VIVAX COOL DAY one of the key annual gatherings for all those involved in the development and distribution of HVAC solutions in the regional and European markets. Given the continuous development of the product portfolio, expansion of international presence, and investment in digital tools such as the platform, VIVAX continues to build its position as one of the more relevant and long-term sustainable brands in the HVAC industry in the region and Europe.