The focus was not only on the return of a recognizable character that defined an era, but also on the revival of that almost forgotten feeling of purity, security, and authenticity.
Audience reactions have shown that this story transcends the framework of a classic advertisement and opens a broader question—how much can we truly return to what we remember, and can we experience those moments in the same way today?
The return of your character sparked a strong, almost emotional reaction from the audience. Did you personally experience it more as a return to a role or as a return to a time?
I experienced it as a triumph of a domestic brand. Today, when we are "occupied" by foreign brands, it is a true joy to see a domestic product dominating in a grand style. I usually don’t like repeating old roles, but this time I did it because of an excellent script and the desire to support this story about the enduring strength of our quality.
The scenes are on the border between memory and reality. In your opinion, can some things truly be brought back, or do we simply experience them differently today?
It depends on the person. Some people spend their whole lives recycling old patterns from memory, while others enjoy discovering new possibilities. I think it’s better to look forward, not in the rearview mirror.
Throughout your career, both media and audiences have changed. From your perspective, how much has the way audiences react to stories changed?
I don’t think that way will ever change. Simply put, if the story is interesting and the storyteller is convincing, the audience will always listen carefully to what they have to say.
In that context, how do you view the creative process today? In the era of digital speed, is it harder to create something that will truly be remembered, or have only the tools changed while the essence remains the same?
A good idea is a good idea, and everything else is a matter of execution. I always prioritize content over form. You can package a bad product in the most beautiful ways, in the most beautiful covers, but it won’t help much.
Your career spans film, music, and theater. Is there a form in which you feel most authentic today, or is it precisely the transition between them that defines you?
It’s all kind of in the same basket. I’m grateful that in my work I can intertwine all these things, and I can say that even today, I work with equal passion and genuinely enjoy my roles. I make a living from something that fulfills and greatly entertains me. I think that is the greatest value of what I do.