Since adopting the strategy, Nelt Group has strengthened its portfolio and market position through regional cooperation with partners and with new principals: Chips Way and Waltz in Bosnia and Herzegovina, JTI and Alka Group (Elephant Brand) in Albania, Bambi in North Macedonia, Mondelez, Nestle, Colgate, Beiersdorf, Perfetti in Africa, Revlon, Vitamin Horgoš and Jaffa in Serbia, while logistics cooperation with Coca-Cola HBC has been expanded in the Serbian market. Logistics services in other domains, as well as the pharmaceutical business, have also recorded volume growth and partnership expansion. Marko Cilić, Executive Financial Director and Acting General Manager, said that Nelt Group remains committed in the coming period to its vision and mission of creating an efficient and sustainable ecosystem that connects people and brands through excellence in distribution, reliability in logistics, and expertise in brand management. "We are entering the next phase of strategy implementation with a clear focus on business discipline, infrastructure development, and strong partnerships. We continue our ascent towards sustainable and accelerated growth, while simultaneously investing in people, organization, and the development of our own brands," added Cilić. In a complex regional and global geopolitical context, Nelt continued with the realization of key strategic initiatives. Within this framework, over 15 million euros have been invested in the development of logistics infrastructure, including a new distribution center in Tirana and capacity expansion in Bijeljina, while the pharmaceutical business has been further positioned as one of the key growth pillars in the region. The brands of Neoplanta, Baby Food Factory, Chips Way, and Candy Factory Angola have been recognized as leaders in their categories and continue to invest in innovations, production improvements, and global positioning. "Over 33 years of existence, Nelt Group has grown into a leader in distribution, logistics, and production of its own brands. Our growth is based on continuous investment in people, innovations, and market adaptation. We have a solid foundation for long-term sustainable success," said Nebojša Šaponjić, founder and co-owner of Nelt, adding that the goals of the "Ascend 2030" strategy remain accelerated revenue growth to over 2 billion euros through investments, acquisitions, new partnerships, and brand innovations. In the coming period, Nelt Group will focus on accelerated business digitalization through the implementation of SAP S/4HANA, process standardization, ESG projects, logistics integration of regional markets, investments in infrastructure, business in Africa, as well as the development of its people.
Society
Ascend 2030 Strategy: Nelt Group Continues Development Through New Partnerships, Investments, and Digitalization
At a one-day conference on Jahorina, which brought together representatives from numerous companies, Nelt Group presented the results achieved during the first year of implementing the "Ascend 2030" strategy, during which it further strengthened its portfolio, expanded partnerships, and realized key investments in logistics infrastructure.

ingestion