This change didn't happen overnight. The way we live has significantly transformed. We've started to "run" through life and all the obligations it entails. Work, meetings, coffee with friends, spontaneous dinners, walking the dog—all that, and much more, has been crammed into a single day.
Amid all this, we've stopped having the luxury of changing clothes frequently, and even the need to distinguish between items that are "for going out" and those that are "for casual wear." Footwear that helps rather than hinders us has become the logical choice.
Comfort is no longer a "plus," but a standard.
Although we once believed, especially in the Balkans, that stylish and comfortable don't go together and that looking good requires a bit of "endurance"—even if it meant standing in high heels for hours—new generations have decided to change that.
Today, we see this type of footwear everywhere. We pair them with work outfits, shirts, oversized blazers, minimalist looks, evening combinations, dresses... You'll even spot them at weddings. Wearing sneakers in all their variations is no longer an act of bravery but a reality.
Which models are popular today?
Currently, and based on what we see on social media, so-called running and Y2K silhouette models stand out the most. These are sneakers inspired by running models from the late '90s and early 2000s, which are now worn as everyday lifestyle footwear, partly due to the nostalgia they evoke.
How to make sneakers always "work": A few styling tips
If you haven't yet managed to establish a stronger "connection" with sneakers, a few tips can help you make this trend look intentional and applicable whenever you want, while feeling satisfied with what you see in the mirror.
The most common mistake is trying to build an outfit around the sneakers you plan to wear. In reality, the opposite works much better. Everything you used to wear with ballet flats (jeans, shirts, A-line skirts, flowy dresses) now works seamlessly with sneakers. In fact, it often looks more modern and relaxed.
One reason sneakers sometimes "don't work" is the wrong length of pants you're wearing. Overly narrow pant legs that bunch up and "break" above the sneaker often look messy. In this case, opt for straight or slightly wider legs. For low-top sneaker models, ankle-revealing pants are an ideal match, while with high-top models, longer pants further emphasize the silhouette and look contemporary.
White sneakers are always a good and safe option. However, if you enjoy experimenting with colors, try repeating the color elsewhere in your outfit—through a bag, glasses, or a detail on your shirt. Then, the sneakers won't look like a random choice but part of a cohesive whole.
If there's one combination that's always a hit, it's a plain T-shirt, jeans, a blazer, and good sneakers. If you add a piece of minimalist jewelry, you'll look especially elegant while saving time. This is also the easiest way to incorporate sneakers into your daily style without feeling like you've overdone it.
Realistically, one pair of sneakers can't cover everything. Just as we don't wear the same shoes to work and for a night out, sneakers don't always serve the same purpose either. One pair will be for everyday wear, another for dressier combinations, and a third for days when comfort is all that matters. And that's perfectly fine.
Finally, remember, regardless of the style you prefer, sneakers must look neat. This especially applies to basic models, which only stand out when they're clean and well-integrated.
Where to find your ideal sneakers?
At a time when we wear sneakers with everything, it's logical to seek a place where we can find more options. Although the selection is greater than ever, Deichmann stands out, offering various shoe models for all generations and styles in one location.
Here, you'll not only find ideal sneakers for all occasions—modern and versatile—but you'll also do so at an affordable price point. Nike, Puma, Fila, adidas Street Talk are just some of the standout brands. Their stores feature models currently dominating the trends, as well as timeless classics.
Heels and dress shoes haven't ended their story, but they're currently in the background, worn when the situation is truly formal or when we want to make a special impression. Everyday life, however, demands flexibility and comfort, and that's where sneakers win.
It's not that this type of footwear suddenly became fashionable; rather, we've stopped living lives where we choose to be less comfortable. So, whichever sneakers you decide on, know that there's no wrong choice.