Curić was born in Sarajevo, Bosnia and Herzegovina, and holds a degree in industrial design and a master's in transportation design. He began his career at Ford of Europe in 2003, working on models such as the Fiesta, Mondeo, and Kuga. He then left Europe to work at Ford's global headquarters in Dearborn, Michigan, where he was involved in a series of high-profile projects, including the 2015 Mustang. He also served as the exterior design manager for the Lincoln Continental, as well as the chief designer for the Aviator and Corsair. In 2019, Curić was appointed head of design at Lincoln, overseeing the Chinese-market Zephyr sedan and the Nautilus crossover, as well as the iconic Navigator. More recently, he served as the global design director for high-performance vehicles at Ford. His long tenure at Ford has now come to an end, and Curić will "be responsible for shaping the design vision and creative direction of McLaren Automotive's portfolio." As a result, he will oversee exterior and interior design, colors, materials, and finishes. McLaren stated that the renowned designer will "work closely with engineering and product strategy teams to ensure the company continues to set the highest standards in lightweight, high-performance, and emotionally compelling luxury cars." "McLaren is one of the most respected and proudest brands in the world. I am thrilled to be part of their journey to help shape the company's design vision, which is so deeply rooted in engineering excellence and racing heritage. I look forward to collaborating with the talented teams at McLaren to create the next generation of purposeful, breathtaking cars," Curić said after the announcement of his new role.