Panini filmed commercials before the playoff matches, but they were apparently so confident in Italy's advancement that they featured Roberto Baggio and Pierluigi Collina promoting the album. The new album will contain as many as 112 pages and will have space for up to 980 stickers. For comparison, the album for the last World Cup had 670 stickers.

In Panini's commercial, Baggio and Collina tell collectors that the time for collecting has arrived. Ironically, Italy, the home country of the commercial's stars, will not be featured in the album. The Azzurri were stopped on their way to the World Cup by Bosnia and Herzegovina, so this summer, people around the world will be collecting stickers of Edin Džeko, Kerim Alajbegović, Sead Kolašinac, and other Dragons instead of Sandro Tonali, Gianluigi Donnarumma, and Alessandro Bastoni. Pre-orders have been open since April 1, while the physical edition will be available for sale starting May 1.