Indeed, revenues for this genre in the U.S. have dramatically increased over the last decade, reaching a billion dollars last year, according to the RIAA report. (Total recorded music revenues in the U.S. in 2025 amounted to $11.5 billion.) In 2015, Latin music revenues in the U.S. were $140 million. According to new data, this segment now generates 8.8 percent of total recorded music revenues in the U.S., setting another record. The majority of these revenues, approximately 55 percent, came from paid (subscription) streaming, with total streaming revenues accounting for as much as 98 percent of total revenues. These figures also illustrate, if it wasn't clear, the complete dominance of streaming in listening; in 2015, streaming represented 78 percent of Latin music revenues in the U.S. Previous RIAA reports on Latin music revenues appear to have cited much larger figures, for example, $1.4 billion in 2024. The new report shows that it generated $969 million in 2024, but the difference is due to a reporting standard recently adopted by the RIAA, which previously relied on estimated retail data. "This was redirected last year to 'wholesale figures,' a change intended to align with international metrics and enable more consistent comparisons across different markets that highlight the actual money returning to the creative ecosystem," states the RIAA.
Society
Latin music revenues in the U.S. have surpassed one billion dollars, as this genre becomes increasingly popular.
If Bad Bunny's halftime performance at the Super Bowl on February 8th didn't make it clear, new figures from the American Recording Industry Association prove that Latin music is increasingly popular in the United States.

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