Dark eye shadows, thin eyebrows, and contoured cheekbones have once again flooded social media, especially TikTok. However, that this is not just an ordinary, fleeting trend is confirmed by Kim Kardashian's recent appearance at this year's Vanity Fair Oscar Party. The founder of the SKIMS brand appeared in a long, tight, gold dress and huge platform shoes. Her makeup, inspired by the 2000s, drew particular attention. Kim Kardashian appeared with a strong, striking blue smokey eye look, further emphasized with eyeliner. Many also noticed her hairstyle, for which she obviously draws ideas from her own archive. The Kardashian "clavicut"—a bob to the collarbone—is flattering for all face shapes, explains hairstylist David Lorente, highlighting how layered cutting adds volume, as well as a relaxed, modern look, writes Vogue. Which makeup trends have returned? After the era of clean girl makeup and no-makeup "makeup," "messy," full glam makeup has come back into fashion. What exactly does it entail? Smokey eyes and dark eyeliner Glitter and shimmer on the eyes—blue, silver, and pastel shades Accentuated contours and bronzer "Party girl" aesthetic Modern version of old trends Although the aesthetics of the 2000s seem to be slowly returning, they are very much adapted to a more modern lifestyle. There are key, visible differences. Instead of heavy layers of makeup, the focus today is on lighter formulas and a more natural finish. Also, instead of perfectly styled hairstyles, "messy," relaxed looks are more popular. One of the frequently used terms, "messy bun," has flooded TikTok, and it actually comes from the 2000s. Nostalgia for the 2000s is not only tied to those who grew up during that time but also to the younger generation, who find inspiration for their looks in that era. For them, it is nostalgia for a more relaxed time, without rules and "perfection," as well as an idealization of the past and its trends. They see it as visually interesting and less burdensome than today. Thanks to new generations, nostalgia ceases to be just a memory and becomes a tool that shapes the trends we see everywhere around us today.