In the new video spot, Đuro takes you on a journey that is much more than a search for the perfect scent. It is a quest for feeling. For that unique scent that smells of white. As he himself says, he explored everything: flora and fauna, literature and sports, science and meditation. He sought the formula. He searched for the answer. He found it where it all began, in Arix, the legendary product of the Dita company. And the quest is not new. The quest that shaped Arix back then is now reflected through Đuro's journey. The only difference is the time; the idea has remained the same. We may not know the exact formula, but we know the result. The scent of purity from Dita has spread far beyond Tuzla and become part of everyday life, evoking our memories. Today, Dita is slowly but surely returning to the paths of its former glory. As part of the Bingo group, with investments of around 15 million KM, the facilities have been renovated, and production has expanded to over 400 products, many of which find their way to foreign markets as well. Arix is back with the same promise that purity is not just a result, but in this case, also an emotion. It is time for your homes to smell of white again.