The Canadian Soccer Association launched an unusual but witty campaign in Toronto, inviting disappointed Italian fans to "change their jerseys." The message, which quickly spread across social media, was posted from the official Canadian soccer website. A gathering was organized in front of Cafe Diplomatico on April 4, where hundreds of people showed up, many out of curiosity but also for the good atmosphere. However, in reality, there was no classic "jersey swap." The Canadians simply distributed jerseys and promotional posters for the 2026 World Cup. The campaign was more of a marketing move and a joke at the expense of Italian disappointment than a serious attempt at "recruiting" new fans. This move quickly went viral on social media, symbolically illustrating how significant a blow Italy's new absence from the World Cup is to Italian football. While Italy seeks a way out of the crisis, Canada decided to turn the situation into humor while further promoting its national team ahead of the home World Cup.