Nestled along the Black Sea, Sozopol stands out with its old town filled with wooden houses and cobblestone streets that slope down toward the coast. Combined with cliffs and turquoise waters, the ambiance reminds many of the Amalfi Coast, but without the crowds and high prices.
It is one of Bulgaria's oldest towns, described as a quieter and more authentic alternative to popular nearby resorts like Sunny Beach. The town boasts numerous sandy beaches, seaside promenades, and cliffside restaurants with sunset views.
Bulgaria has seen a rise in tourism in recent years, with over 13.6 million foreign visitors recorded in 2025, marking a 2.7 percent increase compared to 2024. Low prices relative to other European destinations remain one of the main motivators for tourists.
According to Laura Evans-Fisk, head of digital technology and engagement at Eurochange, Bulgaria is an excellent choice for travelers seeking an affordable vacation. She notes that costs for food, accommodation, and drinks are lower than in popular Mediterranean countries like Greece, Spain, and Italy. Beer costs less than two euros, while a meal at a restaurant averages around 10 euros.
Despite lower prices, visitors don’t have to compromise on attractive surroundings, as the coast offers picturesque beaches, coves, and excursion spots, reports the Daily Mail.
Besides Sozopol, other attractive Bulgarian destinations include Sinemorets and Veleka Beach, which are compared to Greek islands like Zakynthos and Kefalonia. This part of the southern coast is described as a hidden paradise, with a landscape where the Veleka River flows into the sea.