That is precisely why the Sarajevo Book Fair has represented more than just a cultural event for decades: it is a meeting space for knowledge, ideas, and people who believe that culture remains the foundation of every sustainable development.
This year, BBI Bank is the Golden Sponsor of the Book Fair, an event organized by the Public Enterprise Skenderija Center Sarajevo, thereby reaffirming its long-term commitment that supporting knowledge and culture constitutes an integral part of its socially responsible operations. This collaboration is a natural expression of the belief that books and knowledge hold a special place in societal development. Supporting the Book Fair is part of a continuous approach through which BBI Bank contributes to the preservation and development of the cultural space in Bosnia and Herzegovina, as well as the values that connect people.
For BBI Bank, the book symbolizes the foundation of responsible business—knowledge, long-term thinking, and understanding the needs of the community. As an institution operating on the principles of ethics, sustainability, and creating lasting value, the Bank sees a natural link between financial stability and investing in social values that transcend the present moment.
The Book Fair, traditionally held at the Skenderija Center, will this year, from April 22 to 27, 2026, bring together numerous authors, publishers, and readers from the country and the region, creating a space where culture remains alive, accessible, and relevant. Through its partnership with this event, BBI Bank supports the idea that books and reading play an important role in building an informed, connected, and responsible society.
Amra Babić, Director of Marketing and Communications at BBI Bank, emphasized that the partnership with the Book Fair represents a natural continuation of the values the Bank continuously nurtures: "For BBI Bank, social responsibility is not a declarative obligation but a conscious decision to be part of initiatives that have lasting significance. The book is the foundation of knowledge, critical thinking, and dialogue, and the Book Fair is a space where these values meet and are transmitted. We see this partnership as a continuation of our long-term connection with the culture and community in which we operate."
Šenaj Avdić, Director of the Public Enterprise Skenderija Center Sarajevo, highlighted the importance of collaborating with institutions that understand the purpose and broader social significance of the Book Fair: "The Book Fair has a long tradition and a special place in the cultural life of Sarajevo and Bosnia and Herzegovina. Partnerships with institutions like BBI Bank confirm the importance of joint action in preserving events that promote knowledge, dialogue, and culture. Such collaboration contributes to the continuity of the Fair and its relevance for new generations."
The Sarajevo Book Fair 2026, organized by the Public Enterprise Skenderija Center Sarajevo, will be held at the Skenderija Center from April 22 to 27, 2026, featuring a rich exhibition and accompanying program intended for all generations of visitors.