This move of running with a 25-kilogram refrigerator is part of a challenge to raise awareness about frontotemporal dementia. Adams participated in 32 marathons in 32 days after losing his mother to frontotemporal dementia, while he and his brother carry the same gene. Consequently, taking part in this race holds special symbolic meaning for him. The refrigerator on his back symbolizes the invisible burden carried by people suffering from this disease, which no one else can see. After successfully completing the race, an emotional hug between Adams and his brother drew particular attention. Additionally, footage of his successful run garnered a series of positive reactions. Some of the comments on his actions included: "You're a legend and making a huge difference in the world," "You're perfect," "Well done," "He's a true hero," "His mother would surely be proud."