The campaign introduces a new approach to rewards, where the focus is no longer solely on monetary prizes but on unforgettable life experiences. Over 26 rounds, lucky winners are selected each week to win trips to concerts in cities such as Amsterdam, Stockholm, Milan, Munich, Madrid, and Belgrade, featuring performances by some of the world's most renowned artists.

Winners and their companions receive a complete prize package that includes concert tickets, round-trip airfare, hotel accommodation, and organized transfers, allowing them to enjoy the entire experience without any additional worries.

Participating in the campaign is simple. Players need to place at least one Loto 6/39 combination with the mandatory three JOKER numbers, find the PIN code on the payment receipt, and enter it via the online form available on the website ludizalotom.ba. The draws, held every Monday, include all tickets submitted between Saturday and Saturday.

All additional information about the campaign, including current destinations and performers, is available on the website ludizalotom.ba, as well as through the official Instagram and Facebook profiles of the Lottery of Bosnia and Herzegovina.

The "Prize to Live" campaign aims to offer players added value through experiences that leave a lasting memory, emphasizing that the greatest prize does not always have to be material but rather an experience to be remembered for a lifetime.