As early as March 2026, Apple organized multi-day "experience" events for select media instead of a traditional presentation, launching multiple products via press releases, including the iPhone 17e, M4 iPad Air, MacBook Pro with M5 Pro and M5 Max chips, M5 MacBook Air, and MacBook Neo.
The next confirmed event is the keynote presentation at the Worldwide Developers Conference (WWDC26), scheduled for Monday, June 8, 2026, at 10 a.m. Pacific Time. The conference will run through Friday, June 12, with Apple streaming it live, focusing on updates for macOS, iOS, and other operating systems, as well as a refresh of its AI strategy.
At WWDC, announcements are expected for iOS 27, iPadOS 27, a new version of macOS, along with upgrades for watchOS, tvOS, HomePod software, and realityOS. Although this is primarily a software event, Apple could also unveil a new Mac Pro, as well as refreshed versions of the Mac Studio and Mac mini.
In fall 2026, the company traditionally plans an iPhone event, most likely during the week of September 7, with possible dates of September 8 or 9. At that time, the iPhone 18 series is expected to be introduced, with the iPhone 18 Pro and Pro Max models arriving in September, while the base iPhone 18 could be delayed until spring 2027.
Alongside new iPhones, new Apple Watch models are expected in September. The Apple Watch Series 12 is rumored to feature a new chip, while the Apple Watch Ultra 4 is said to include an integrated fingerprint sensor. Rumors also suggest the possibility of a foldable iPhone, potentially named iPhone Fold.
A second, late-fall presentation in October or November 2026 is possible, though such events are not regular. If it occurs, the focus would likely be on the Mac and iPad lines, but in recent years, Apple has often opted for quiet launches of new computers and tablets via press releases rather than special events.